We say why "Our Family Makes Great Bread." right on every Fred's Bread bag: our
bread is characterized by its thick, crisp crust that remains crisp, a moist, open
crumb with great depth of flavour that stands on its own, and tastes of the grain
it was made from. Our bread is unique. It smells good, has the aroma of toasted
grain, olives, cheese, it smells like bread. To us, good bread and food is simple.
It is seasonal, local, prepared with care and intended to be shared.